CES, the world's largest ICT and consumer electronics exhibition, has expanded into various sectors such as mobility, health, and beauty. This year, with the participation of numerous Chinese companies, it is expected to be the largest-ever. South Korea is also set to have its largest presence with over 760 companies, including major corporations like Samsung, LG, Hyundai, and SK, as well as small and medium-sized enterprises.
This year's theme is 'All Together, All On,' symbolizing the collaboration of all technologies and industries to address global challenges. The spotlight is on the transformative impact of artificial intelligence (AI) development across various industries.
This year, a record-breaking Integrated Korea Pavilion at CES will feature the joint participation of 32 organizations and 443 companies, including the Ministry of SMEs and Startups and the Seoul Metropolitan Government.
On January 10th, KOTRA is hosting K-Innovation Day, featuring 16 global companies like IBM, Walmart, and FedEx. The event aims to boost participating companies' performance through pitching challenges and meetings with international venture capitalists and buyers.
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